第一部分 阅读理解 （共两节，满分40分）
第一节（共15小题；每小题2分，满分30分）
A
The iPhone, the iPad, each of Apple's products sounds cool and has become a fad (一时的风尚).
Apple has cleverly taken advantage of the power of the letter "i" - and many other brands are following suit. The BBC's iPlayer - which allows Web users to watch TV programs on the Internet -adopted the title in 2008. A lovely bear - popular in the US and UK - that plays music and video is called "iTeddy".
A slimmed-down version of London's Independent newspaper was launched last week under the name "i".
In general, single-letter prefixes (前缀) have been popular since the 1990s, when terms such as e-mail and e-commerce first came into use.
