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The blooming of social media and interactive smartphone-based apps has proved that e-marketing is an unchangeable trend. In the case of China, the latest battle field is beauty camera apps, which have become an overnight hit in the West.
1. MeituPic
Developed by the Xiamen-based Meitu Inc, MeituPic is the company’s flagship beauty camera app and was the first to become a big hit among Western users. The app has drawn some 456 million users, who use it to post more than 6 billion photos every month.
In addition to MeituPic, Meitu Inc has developed a series of beauty camera apps such as Beauty Plus, Poster Labs and Meipai, each specializing in facial feature improvement, video editing and many other features.
2. Pitu
Tian Tian Pi Tu, is a beauty app developed by China’s Internet giant Tencent. Similar to other photo-editing apps, Pitu offers a number of beautifying filters, blemish（瑕疵） removing tools and virtual makeup choices for users to choose from.
Launched in 2014, Pitu has accumulated 106 million monthly active users (MAUs). While the number is not as impressive as that of Meitu’ s apps, some argue that the user base of Tencent’ s gaming products and chat applications, such as QQ and WeChat, gives Pitu great potential for further growth. According to Chinese app watchers, Pitu’ s target audience is younger and more individualized than that of MeituPic. 80 percent of Pitu’ s users are younger than 25, giving the app more room to try out more new features.
3. FaceU
In contrast with most other beauty apps, FaceU, focuses more on the social feature, encouraging users to video chat with friends and even strangers while playing with its fun stickers (贴纸) — and the strategy is undoubtedly working. Launched in 2016, the app, which mainly targets female users between 15 and 35, has twice made it onto the Apple store’ s Chart for top apps.
21. Meitu Inc has developed a series of beauty camera apps except ______.
A. Meipai. B. MeituPic. C. Tian Tian Pi Tu. D. Beauty Plus.
22. What gives Tian Tian Pi Tu more room to grow potentially?
A. The amount of Meitu Apps’s potential users.
B. Users of Tencent’s gaming products and chat apps.
C. The various kinds of photo-editing functions.
D. The room to try out more new features.
23. According to the passage, what do the three Apps have in common?
A. They mainly target young users. B. They all launched in 2016.
C. They specialize in photo editing. D. They are popular and hot.
