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Stories Behind Famous Company Names
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Inventor Caleb Bradham had originally wanted to be a doctor but started working in a pharmacy when he returned home to North Carolina. In 1893, he made up what he first called “Brad’s Drink,” a mix of water, sugar, caramel, lemon oil, nutmeg, and other flavors. Five years later, he renamed it Pepsi-Cola. He claimed the drink could help with digestion(消化), or dyspepsia, the term from which Bradham adapted the name Pepsi.
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This luxury car maker combined elements from the Ford and Oldsmobile companies when it was started in 1902 and later became known for its innovation and high quality. The company was named after the French explorer Antoine Laumet de la Mothe Cadillac, who founded the city of Detroit in 1701.
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Company co-founder Gordon Bowker has said that while brainstorming names, someone brought out a map that featured the old mining town of Starbo. That may have led him to think of Starbuck, the first mate in Herman Melville’s famous novel, Moby Dick. Not only the company name but also the origin of its logo has aroused great curiosity.
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The inventor of Rolex, Hans Wilsdorf, was looking to make an elegant, yet precise, wristwatch. He wanted a name that was easy to say, worked in different languages, and looked good on the watches. He settled on Rolex in 1908.
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21. Which company name has a close relationship with literature?
A. Pepsi. B. Cadillac.
C. Starbucks. D. Rolex.
22. Which of the following statements is true?
A. Caleb Bradham aimed to cure dyspepsia with Pepsi.
B. Hans Wilsdorf intended Rolex to be universally accepted.
C. Cadillac was named after the founding father of the company.
D. Starbucks was used due to the co-founder’s love for his hometown.
23. From the passage, we can learn that .
A. a famous company name is easy to spell.
B. a special story can make a company famous.
C. a company name usually has a special meaning in it.
D. a company name is related to the founder’s profession.