A
I was reading these interesting stories behind a group of great logos (标识) in the world. Personally Nike is my favorite one — it's so simple. And I liked the stories behind them, which made me forget all other things. McDonald's, Apple, and Mercedes Benz own great logos as well, and they are among my favorites.
Nike
In the Greek myth, Nike is the goddess of victory and the source of inspiration for soldiers. This logo represents (代表) the wing in the famous statue (雕塑) of the Greek goddess. Nike's logo was designed by Carolyn Davidson in 1971 for $ 35, and was registered as a trademark in 1995.
McDonald's
The logo was designed in 1962 by Jim Schindler to resemble the arch-shaped (拱形的) signs on the side of the company's then walk-up hamburger stand. Later on, the two golden arches were combined together to form the M. The McDonald's name was added to the logo in 1968.
Apple
There are different stories behind Apple's logo. The first logo was a reference to the religious story of Adam and Eve, in which the apple represented the fruit of the Tree of Knowledge. One year later, the second logo was designed in 1977 by Steve Jobs and Ronald Wayne, and it described Sir Isaac Newton sitting under an apple tree. This logo didn't stay long. One year later it was replaced almost immediately by graphic designer Rob Janoff's “rainbow apple”, a rainbow-colored silhouette (轮廓) of an apple with a bite taken out of it. And then the rainbow-colored apple was replaced (代替) by the one-colored logo in 1998. It has not been changed so far.
Mercedes Benz
The Mercedes Benz logo, which was originally created by Gottlieb Daimler in 1909, consists of a simple description of a three-pointed star that represents its rule of the land, the sea and the air. The company was founded by Gottlieb Daimler and Wilhelm Maybach. Mercedes is the name of Maybach's elder daughter, while Benz came as a result of a combination with Benz, Cie and DMG in 1926.
1. What does the author think of the stories of the great logos?
A. They are boring. B. They are forgettable.
C. They are attractive. D. They are practical.
2. What does Nike's logo stand for?
A. The goddess of victory. B. The source of inspiration for soldiers.
C. The statue of the Greek goddess. D. The wing of the Greek goddess.
3. We can learn that Apple's present logo is ________.
A. the religious story of Adam and Eve B. a bitten apple with only one color
C. Newton's sitting under an apple tree D. the rainbow-colored bitten apple
【答案】1. C 2. D 3. B
【解析】
【分析】这是一篇说明文。文章介绍了作者最喜欢
四个标识背后的故事，在耐克，苹果，麦当劳，奔驰等这些知名品牌的设计中都有着深刻的理念融入其中。
【1题详解】
推理判断题。根据第一段“I was reading these interesting stories behind a group of great logos (标识) in the world. (我读了世界上一组很棒的商标背后的有趣故事)”和“And I liked the stories behind them, which made me forget all other things.(我喜欢他们背后的故事，这让我忘记了所有其他的事情)”可知，作者认为这些很棒的标识背后的故事很有趣，吸引人。故选C。
【2题详解】
细节理解题。根据第二段“This logo represents the wing in the famous statue of the Greek goddess.(这个标识代表着著名的希腊女神雕像的翅膀)”可知，耐克的标识代表希腊女神的翅膀。故选D。
【3题详解】
细节理解题。根据第四段“One year later it was replaced almost immediately by graphic designer Rob Janoff's “rainbow apple”, a rainbow-colored silhouette (轮廓) of an apple with a bite taken out of it. And then the rainbow-colored apple was replaced by the one-colored logo in 1998. It has not been changed so far.(一年后，它几乎立即被平面设计师罗伯·詹诺夫的“彩虹苹果”所取代，彩虹色的苹果剪影，被咬了一口。然后，彩虹色的苹果在1998年被单一颜色的标识所取代。到目前为止还没有改变)”可知，我们可以了解到，苹果现在的标识是一个被咬过的苹果，只有一种颜色。故选B。
