Ⅰ.七选五
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2023·沈阳高三质检
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说明文
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293词
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★★★☆☆
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Men's sport has for decades benefited from what investors call a “flywheel effect”. Big broadcast and sponsorship deals throw money into the game readily.__1__ That, in turn, generates even more money the next time around.
Women's sport has long suffered the opposite phenomenon. __2__ With few games available, viewers cannot tune in, and few viewers mean little money.
The flywheel may, at last, be starting to turn round. __3__ The first quarter of 2022 saw the highest viewership, up by around 50% in 2019, the last full year before the pandemic. Women's sport is resisting a general trend for people to watch less television. Streaming, meanwhile, offers a way to show games without expensive deals with broadcasters, helping to build fan bases.
__4__ The viewership of the Women's National Basketball Association (WNBA) in America rose by 50% in 2021 compared with 2020. In February, the WNBA felt confident, raising $75 million and valuing itself at $1 billion. The prize pool for this year's Women's Championship is $16 million, doubling the value in 2017.
One big change is that several big rightsholders, including FIFA and World Rugby, now sell sponsorship rights for women's events, separately, rather than connecting them with the men's tournaments. __5__
A．Start with viewing figures.
B．Money is starting to follow eyeballs.
C．Many associations fund the women's sports.
D.Some think sponsors get a better deal with women's sport.
E．Broadcasters have unwillingly shown it without being sure that people will watch.
F.That attracts more players and raises the level of play, which helps attract more viewers.
G．That forces buyers and sellers to think about exactly how much such rights might be worth.
